About this manual
A free, hands-on manual for local SEO — how Google decides which businesses appear in the map pack, and how to do the work on a real business.
Local SEO Essentials
The three things that decide whether a local business can be found on Google — what must be true, what gets you suspended, and what actually moves visibility.
How the labs work
The lab format used throughout the manual, the workbench you will run them in, and the difference between reading data and fetching it.
Set up your workbench
Create a free SEOG account, choose the business you will practise on for the rest of the manual, and add it.