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Part I — Foundations

How local search actually works: what the map pack is, what Google measures, and what it means to 'rank' when every searcher is standing somewhere different.

🗃What local SEO actually is

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🗃Google is not ranking your website

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🗃The three forces: relevance, distance, prominence

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🗃Rank is a map, not a number

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🗃How an AI assistant answers a local question

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🗃What people actually search, and how to model it

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