What things cost
Which of the manual's 103 labs are free and which spend, the rule that predicts it, and the four settings that actually drive the bill.
Glossary
Every term this manual uses, defined in one or two sentences, marked as Google's vocabulary or ours, and linked to the chapter that teaches it.
Checklists and templates
Copy-pasteable checklists for a new-business audit, profile completeness, monthly maintenance and client onboarding, plus review-response templates written to be edited.
The local prompt corpus
A versioned, citable set of unbranded geo-anchored local queries for AI-visibility testing — 46 templates across four intents, with the rules for filling, running and reporting them.
AI visibility record schema
The fields one AI-visibility observation must carry to stay comparable — types, why each exists, a JSON example, and the derivations that belong at read time rather than write time.
Doing all of this without SEOG
Every lab in this manual done by hand — the free tool for each job, what each one costs you in time, and the three things that are genuinely hard without software.
Contributing, and how this manual is verified
How to send a correction that changes an entry, the review standard a pull request is held to, the LSM ID rules, and what this manual will not publish.